Page 4 - KobiEfor Mart 2025
P. 4
‘Rekabetin Akıl Gücü’
0@/ A @<8A AA
-58>/@ A0@ >&>A2+%>8#< 0*<45=4A,@ -4=?<>A .%.<.3
7IEL @I3KHL1&HBJ5L
$;4<6@=A9@4:@;1A KD" HL1&HBJ5L
?;?=A,@/ ;A(@; 45@; 1
FDBFL7J JDFL
@&?<A)**<%>;@8#<.1AA Yalçın
7JHF5L KH ACK6 Sönmez
3JHF58KHFACK?#AG;FJ>GIE=GBECI
@&?<A ?<:? >1AA
K?JBFHL0G G0D@
8K?JBFHCG G4D@#AG;FJ>GIE=GBECIL
(> >8@=A,@/ ;A(><?:8#<.1
H4FHL1&HBJ5L
JH4FH?GHBJ5#AG;FJ>GIE=GBECI
#<6?=A,#;?85?;1
K8?KDL KIKCK6
?:=@5A <* ?A(@; 45@;
@I4/DL K"KIG
H@I4@D K=KIG#AG;FJ>GIE=GBECI
?:=@5A ?A0 *;6*<=4:1
AG;FJ>GI#AG;FJ>GIE=GBECI
(> >8@=A @;61
D@;;8L+J3FK
,@/ ;A'.<.1A K84 HL?/IJDF LK8D AL JL@D@?KD
9@= :?6><A'?56>= >6>1AA KDFDL(K=KAG0D@LL0JD L6:99L:<*L<:L-
)* @?=>A'?56>= >6>1AA I=F2KHL GID@LL0JD L6:9:L :<L-:L9<L L9-
@MIP =MCOKP;!KEN>P 5CLG!M IIIIIIIIIIIIIIIIII"P ?OMOCO1P5CLMKN CNP
,@/ ;A(@; 45@A)4<4=4AA
2
IG>E7IEL+JCFHL JIJ;KAKH 2'+) $ )A-68@;&4=A,#;7A)<=7A94:73AA (LJELP@N#NJL IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII2" O MLP?FKAFJFAJ=HP<*G IIIIIIIIIIIIIIIIIIIIIIII+%P
4
2
, EL ?BKHL7J J=F 2'$0, A+7A9@4:@; 3 3 @F*IP@MIP NJL P$!M 9K IIIIIIIIIIIIIIIIIIIIIIII,6 4O>OMP'JHNPBP OJN>DOPBP5KCFKN>DOPBP
0
IG>E7IEL 0@IL 54&AJI 2-0' 9 A + A ; 7 --9 A- -A9=7A94:73A
I
4
0
IG>EL7IEL 54/IL JH4JD 2 @<5@<@A <4&4A @: A :@%?5>:A 4MF IP@MIP:=M ODP/L*NMIIIIIIIIIIIIIIIIIIIIIIIIII67 4OHLAGOKPBP:OGOMLAGOKIIIIIIIIIIIIIIIIIIIIIIIIIIII+2
)*;6?/A9@4:@; 3 $9JGNHLKP NKNJ IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII0+ 4O>OMP'JHNPBP@5I?B:9MHLDN <>NM OD.OK
4
7G"EL7IEL+JDF2L &I4/HA2,?%>8? ?A ;> 7 --9 A0>/@6?8A9>=>5>A ?
/
2
=46=@<@<@6 -=>4:>=?<A9#=.5.A <?8>5A /?6>3 ?OCMLP@NELM IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII07 I=P?FKANDLP/O=HOK P;NJ*=HP<HOG P
8
+@IKCL HK8 2-68@;&4=A(4%4==4A$09A9@4:@; 3AA :9MHLDN <>NM OD.OKPGL.OMNGLKCNP NCN
,3JBL J8DKHL 2 ?& ?A . ?==?<A$09A9@4:@; 3AA
1E KBFCL JDFG0D@LL2 =>:@ /@A$09A .87'?4:7A9@4:@;A ?:>=>3A /LJL=LEP4OKFMOEOIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII7P &+PELJDOMPCFJOM IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII+,PP
+JDF2L0@H"K8LL2(+0A ?;?=A .%.<.3AA
0KHJIL,6A H A2(+0A+7A9@4:@; 3AA 3 (NMP3P OJ =OKCOKP, 9P1OEO>OK CO 1NNJP5HFKFELPBP-M OKL>NP;OKODL
4
4
2
2
?BKHL1KB?@HD@A2'$0, A,#;?8>5A)4<4=4A0@/5@;A /?6>3A I=#NMNKLKCNKP(NCLDNP?OMG P/NHJLDFM IIII&&P /!J NJNMLP -;/ JNM IIIIIIIIIIIIIIIIIIIIIIIIIIIIII+3P
"
"
/C>FL ICK" 2'$0, A .8? ?==>A ?/?8A /?6>3
2
"
JBKDL 5BJHLL2)** ?<@8> A 5@; 3AA LMHNGP4OKFMOEO IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII&3P @FADOPBP7P OMGP@9KDOP?OC KJOMP
2
4
3
/HJ6L F2KCL ?D@A2 @=>A(@; 45@;3AA ?<4<?PBP I < ;P:5? - - IPP $9K9 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII+7P
1J>JIL(K8DKHAA2 ?& ?A . ?==?<A$09AA,#;7A)<=7A+7A /?6>3A
/C>/L KA I A29>=? >:A$09A+7A,#;7A)<=7A9@4:@; 3AA ;'1@'1' 5/I I1 I?I IIIIIIIIIIIIIIIIIIIIII&" 51LGLEPBP'KL#NMALGN ;OKODL IIIIIIIIIIIIIIIIII"7P
I
,DFL 2?KHL KA = A2 + $09A+7A .87A'?4?::.=A94:7 :=73AA
4
4
J JHCL KHF8@?@>G0D@AA2(+0A+7A,#;7A)<=7A /?6>3A 2%2+P/LM*FHP O AOJP@N1L=LELKP(ODOGO :NHKF OMHJOM IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII"0P
,5F5L 5=KH 2 4:@83 $N*LMLJN.N1LP@!KNEP-JO.OH IIIIIIIIIIIIII26P 5KNM L IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII6%
,#;?8>5A,?<>1A ICKBL JADKBL7KH 6BKHD AL 07EL 0 EL :9MHLDN IJN IGOJDOP<MOA KCOPIHLJL F LAGLH IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII6&
"
"
JHJI;K2"JL+K2EL(K03KCL K33J?FL G *)6L KCL:L7KFIJL)LL I= LMJLHJNMLP<MGO.OHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII27P :;-P4JOG FME IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII62P
K3 A&8L L 10, (
'?=? *;1 6:*9L <)L-9L-9L ( L KA? L6:*9L < L9<L-6L :9MHPI=P@9KDOA P HMODKO K KP NKLCNK IK=OOGPBP$ODMLENKH=J IIIIIIIIIIIIIIIIIIIIIIIIII6,P
?&1A'''EAG;FJ>GIE=GBECI I
+ *68@1AAG;FJ>GI#AG;FJ>GIE=GBECI IEOM I*LKP@NAGN1NP(O> M IIIIIIIIIIIIIIIIIIII,%P NKLP LHLMJNM IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII63
9@6: 1A 4JL JADKBL JL(K? BL1KHKCDKI L1KHEL0F=EL C3EL CFELL <D KP?FK=1=PBP-MC=P OJLALP KNEJLP FGJOMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII66P
?KC K6KL+K2EL F8K K6KL K3EL G < *L,CK6J2FIL L ?CKH;@D
'?=? *;1 6:*9L<)6L<<L)6AAAA @:61 6:*9L<):L <L6- =OEENMP5MFJ IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII,2P 1NNJP;NHG!M IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII7%P
?&1A'''EJ4J;K?FBE=GBECIL AAAAA0?<8> >:@A *1A<-96< @FADOPBPIKGNMEFCOJP#NP@NELMDFJ= ;FADOJP;FM=EJ=J=H IIIIIIIIIIIIIIIIIIIIIIIIIIIIII77P
:O= EO. J 1 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII,6P ;O1J HPBP;L FMGOIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII70
< OKAPBP 4@<:5PIJNGL=LEIIIIIIIIIIIIIIIIIIIIII32P @FADOPBP1OEO>OKPBP/ODMOEIIIIIIIIIIIIIIII0%P
41P P1NHJOEP< OKAJOM KCOKIIIIIIIIIIIIIIII33P $ COPBP:=ML>EPBP1OEO>OKIIIIIIIIIIIIIIIIIIII02
, )A 9$ +A9+(+ -A A' A2)( A%@ >=%><3 @NAGNH :N=#LHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII36P -GFP O=OE IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII0,P
:NEL>JLHGNP(L DNKP#NP( > KP<CMNAL FCOPBP?9JG9M ;OKOGIIIIIIIIIIIIIIIIIIIIIIIIIIII03P
94A%?< >%?:>A/@ A ?A<?6>5=?<>;A8.5A @:=@< A)*&>+ *<A%?< >6>;?
@>88><7AA- >;A@= ;5@:A64<?8>/=?A:@/;@:A&?=><8>=?<?:A:4==@; =@&>=><7A ? M. NM IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII37P I?P?OMLDNM IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII0"